Cala Bassa Beach Ibiza

Clean Beach 11-11 is an NFT collection containing 8,888 unique items of natural beauty with human junk - Symbolizing the exaggerated consumption culture that is responsible for an incredible amount of plastics ending up on the beaches around the world.

• The first 100 items are reduced price and once these sell out all prices will go up • 25% goes to cleaning beaches around the world • 10% goes to community utility

I chose the Octopus to be the “star” of my creations after spending a month in Greece. Prior to getting on the flight, we watched the amazing film MY OCTOPUS TEACHER, and we all knew that we will never look at an Octopus again in the same way.

One morning, right in front of our door, a Greek fisherman caught an Octopus and was about to smash it to the rocks (that’s how the Octopus is “softened” before grilling it). We convinced him to trade the Octopus and we immediately released it back to the ocean. Needless to say that the Greek fisherman thought we were out of our minds. This moment became a “eureka” moment for us showing how small actions can make a real difference.