Kawaii Gamer is a version of Kawaii that is popular amongst gamers, Twitch streamers, and anime fans. The Kawaii Gamer community gathers on Twitch frequently and tends to be Gen Z. This differs from other forms of Kawaii in that it contains specific merchandise, room decor, and fashion trends that are more aligned with the Western interpretation of Japan and Korea, showing increased globalization as anime and games reach a larger audience. The objects common in the aesthetic are incredibly replicated, and the aesthetic is shown in TikToks that are dedicated to showing the set-ups of a kawaii gamer. While the aesthetic requires a large quantity of merchandise (as maximalism is common), it is more accessible and casual than actual j-fashion due to the rise of Kawaii culture globally and the increased e-commerce and commercialization of media properties.