In collaboration with UTA, L’Oreal Paris has curated their first NFT series by leading female, digitally-native artists inspired by L’Oreal Paris Colour Riche collection, centered on female empowerment.

This auction, which you can view right here, with bidding running from Dec 10th through 13th, features five trailblazing female NFT artists – Amber Vittoria, Arina BB, Hueman, Lili Tae, and Puks – who have created 1/1 pieces inspired by the shades of red – 5 in total- within the new L’Oréal Paris Reds of Worth by Colour Riche, range of lipsticks.

These five artists will retain 100% of the primary sales. A portion of the secondary market sales will be donated to support Women of Worth, L’Oréal Paris’ signature philanthropic initiative that recognizes every day women making extraordinary differences in their communities.