Ecological literacy (also referred to as ecoliteracy) is the ability to understand the natural systems that make life on earth possible. To be ecoliterate means understanding the principles and structures of ecological communities (i.e. ecosystems) and using those principles for creating sustainable human communities.

An ecologically literate society would be a sustainable society which did not destroy the natural environment on which they depend.

Our aim is to build the world's best biodiversity credit market, one that recognises the true value of nature, results in an equitable distribution of benefits and empowers local communities along the way!