Bomb Story: While most Madam Bombs are intricately drawn and complex in nature, Simple Madam is a classic, 1-color version of the character. Although she started off as the TENS mascot, Madam Bomb became one of the brand's logos over time and that required a distillation of the design down to an easy and printable mark. There is a legion of The Hundreds followers who prefer a subtle, timeless Simple Madam over any other. | Background Story: Originating in Scotland as ""tartan,"" we now call this pattern of crisscrossed lines ""Plaid."" Growing up in Southern California during the '80s and '90s, plaid beach volleyball shorts were always in our purview, thanks to labels like Mossimo and Stüssy. When we elevated to making cut-n-sew apparel like button-ups in the early 2000s, plaids made their way into our language as a nod to both the surf culture of the West Coast and Polo's influence on the East. In fact, every plaid speaks to a different subculture. Buffalo plaids were woven into the early New York hip-hop lumberjacks. Shadow plaids on swap meet Pendletons. And The Hundreds plaids, for all.