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Por Officialstaks
Por Officialstaks
Just prior to the kickoff of Brazil's quarterfinal match against Peru, television cameras captured Pele positioned at midfield. The camera zoomed in on him as he kneeled down to tie his Puma boots. It was a planned move, anticipating that the cameras would focus on Pele at that moment, which would provide an opportunity to announce to the world that he was endorsing Puma.
This moment combined the increasing economic value of athlete product endorsements and the advent of brand advertising coming into its own. It fundamentally changed the economic value of an athlete and was the formal launching of guerrilla marketing.
The Sports Business Handbook's rerelease features 50 game-changing moments in the sports industry, including the Black Power salute at the 1968 Olympics and George Steinbrenner's acquisition of the New York Yankees. In partnership with STAKS, author Rick Horrow has created 50 NFTs redeemable for physical artwork of these events.
Buyers will also receive an autographed copy of Horrow's book and 2 VIP tickets to the Palm Beach Kennel Club's "Lunch with a Legend" event in West Palm Beach, FL. Previous speakers have included Joe Theisman, Nat Moore, Doug Flutie, & Jack Nichalous. 5 NFT buyers will also win an all-expenses-paid dinner following the event with Rick Horrow at Kitchen North Restaurant.
Use the Google Form in the "Unlockable Content" section of your NFT to fill out your information for redemption. Redemption is guaranteed only for NFTs listed by Officialstaks, and delivery is limited to US addresses.
Dirección del contrato0x495f...7b5e
ID del token
Estándar de tokenERC-1155
CadenaEthereum
MetadatosCentralizado
Última actualizaciónHace 1 año
Ganancias del creador
1970: Pele Ties His Puma Shoes at the World Cup
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1970: Pele Ties His Puma Shoes at the World Cup
Propiedad de
Officialstaks
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visibility
66 visualizaciones- PrecioPrecio en USDCantidadVencimientoDe
- PrecioPrecio en USDCantidadDiferencia de sueloVencimientoDe
Por Officialstaks
Por Officialstaks
Just prior to the kickoff of Brazil's quarterfinal match against Peru, television cameras captured Pele positioned at midfield. The camera zoomed in on him as he kneeled down to tie his Puma boots. It was a planned move, anticipating that the cameras would focus on Pele at that moment, which would provide an opportunity to announce to the world that he was endorsing Puma.
This moment combined the increasing economic value of athlete product endorsements and the advent of brand advertising coming into its own. It fundamentally changed the economic value of an athlete and was the formal launching of guerrilla marketing.
The Sports Business Handbook's rerelease features 50 game-changing moments in the sports industry, including the Black Power salute at the 1968 Olympics and George Steinbrenner's acquisition of the New York Yankees. In partnership with STAKS, author Rick Horrow has created 50 NFTs redeemable for physical artwork of these events.
Buyers will also receive an autographed copy of Horrow's book and 2 VIP tickets to the Palm Beach Kennel Club's "Lunch with a Legend" event in West Palm Beach, FL. Previous speakers have included Joe Theisman, Nat Moore, Doug Flutie, & Jack Nichalous. 5 NFT buyers will also win an all-expenses-paid dinner following the event with Rick Horrow at Kitchen North Restaurant.
Use the Google Form in the "Unlockable Content" section of your NFT to fill out your information for redemption. Redemption is guaranteed only for NFTs listed by Officialstaks, and delivery is limited to US addresses.
Dirección del contrato0x495f...7b5e
ID del token
Estándar de tokenERC-1155
CadenaEthereum
MetadatosCentralizado
Última actualizaciónHace 1 año
Ganancias del creador
keyboard_arrow_down
Evento
Precio
De
Para
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