Broadcast in Portugal in the early 1970’s, Simplesmente Maria was a worldwide popular argentine radionovela. It was a major hit during a time in which technology-driven entertainment was rare, becoming an extraordinary cultural phenomenon. Pedrita Studio dive into this story, exploring the differences between entertainment then and now and how technology can make art and cultural production available on a global scale.

The challenge of making moving images from stills and stereo, playing only in people’s minds, is what made us move. New glimpses of stories from historical translated scripts, now presented through apps, zeros and ones, on flamboyant Portuguese tiles with a hypnotic mist, mirroring the effect created by Simplesmente Maria at the time. – Pedrita Studio