If you don’t understand the benefit of this social illustration, I should reverse engineer it and put more swag in it. My target group should get my message straight and besides that get the USP as well. That shall be proved by my real time data of measurable KPI’s. This Bullshit Bingo becomes even funnier if you use different languages and make up own words which nobody than yourself (tbd) understands.

To be honest: the task of language is to transfer a feeling or an idea from one head to another. If everyone knows what we are talking about (even by using technical terms), we call it „success“ and it will bring us further down the road. That’s what all people in communication business should aim for. If your client doesn’t understand you, he should fire you lil' braggart. Dedicated to Jan Schuette, crazy minded concepter, friend, teacher and inspiration.