Zuck is building an army of Bots. BOTcamp is his specialized, secret underground facility where, after building each Bot, he trains them all individually, for them to become the best Bots possible. He believes that individual and careful care will instill loyalty in the long term. Zuck uses the "like" symbol as a means of motivation, and he also simulates a dummy timeline where the Bots train their precision, agility and speed while liking the posts, as they run through the timeline.