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POP WORLD GLORY: A Polaroid Collection by Chris Applebaum

I started taking Polaroids of Wardrobe Fittings because I always loved what the Stylists’ Assistant would take for reference & loved the tactile one-of-a-kind nature. Some of my favorite photographers are classic rock photographers (Jim Marshall, Neil Preston, Henry Diltz) who were technically pretty good, but cemented my admiration by capturing seminal moments in history. They had access, and I always wondered how they could make rock stars feel so comfortable – what it takes to capture a moment that’s more of a feeling, more of a piece of history than merely a photograph. Without knowing it, as I shot these Polaroids throughout the 2000’s, I was also capturing a special moment. I was right in the matrix of the Pop world and each of these Polaroids were from music videos (or Carl’s Jr commercials) that were on tv every single day. Music videos played more at this time than any other in history, and while I was too busy at the time to truly let it sink in, mine were front-center. -C.A.
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