badbad is a lifestyle brand born on the blockchain, turning garments into portals for interactive experiences.
Rooted in the ethos of wearable art, badbad blends fashion, technology, and culture through gamified drops and real-world activations. From collaborations with Urban Outfitters and DraftKings, and UFC to immersive moments at ComplexCon, Art Basel, , the brand has steadily blurred the line between digital identity and physical style.
These culture-forward activations have served as both art and infrastructure—laying the groundwork for badbad’s questing and rewards platform, which transforms everyday life into game."