SLAM x ZION WILLIAMSON

by Hamish Barnes

Thanks to the SLAM x ZION WILLIAMSON team for publishing this article with us! If you’d like to write a guest post for our blog, let us know at [email protected]



New Orleans Pelicans All-Star Zion Williamson and iconic basketball brand SLAM have joined forces for a first-of-its-kind NFT drop, including two SLAM covers featuring Williamson. The SLAM x ZION collection will include four limited-edition versions of both covers—Basic, Gold, Gold Autographed, and a 1-of-1 Platinum Autographed, in addition to new digital NFT basketballs, created exclusively for this drop.

“I’m really excited to partner with SLAM for the first-ever NFT cover and digital basketballs,” said Williamson. “Through this drop, we hope to deepen our connection with basketball fans, while creating a unique opportunity for them to get in on the action and own a piece of history.”

The first cover, SLAM 222, was shot at Duke University in April 2018 immediately before Williamson declared for the NBA Draft, while the second, SLAM 228, was shot in New Orleans in June 2020 before the season restarted in Orlando.

“SLAM has been covering Zion since he was in high school, so it’s an honor to partner with him on this project,” said Adam Figman, Chief Content Officer at SLAM. “Our audience has a strong emotional connection to our many covers and collect them in their physical form, especially the ones with Zion, so turning two of those covers into digital collectibles that fans can own made perfect sense.”

The SLAM x ZION collection drops on OpenSea, the largest NFT marketplace, beginning this Friday, April 2, with up to 500 editions of each Basic version of the cover NFTs and 50 Basic version digital basketballs available to purchase on a first-come, first-served for 0.2 ETH, while 20 limited-edition Gold and Gold Autographed cover NFTs and Gold Autographed digital basketballs will be auctioned with staggered end times throughout Sunday, April 4, culminating with the exclusive 1-of-1 Platinum Autographed collectible editions.

Zion Williamson: SLAM Future Issue

Zion’s SLAM 222 Future Issue cover will be available in Basic (500 total), Gold (20), Gold Autographed (20) and a 1-of-1 Platinum Autographed edition. The Basic version will be sold for 0.2 ETH, while the others will be sold auction-style, with the bidding ending this Sunday.

This cover, SLAM 222, was shot at Duke University in April 2018 immediately before Williamson declared for the NBA

Zion Williamson: SLAM 228

Zion’s SLAM 228 cover will be available in Basic (500 total), Gold (20), Gold Autographed (20) and a 1-of-1 Platinum Autographed edition. The Basic version will be sold for 0.2 ETH, while the others will be sold auction-style, with the bidding ending this Sunday.

This cover, SLAM 228, was shot in New Orleans in June 2020 before the NBA season restarted in Orlando. 

ZION x SLAM: The Future

The drop will also feature collectible digital basketballs inspired by Zion’s Future Issue cover and created exclusively for this drop. These will be available in Basic (500 total), Gold (20), Gold Autographed (20), and a 1-of-1 Platinum Autographed Edition. The Basic version will be sold for 0.2 ETH, while the others will be sold auction-style, with the bidding ending this Sunday.

These digital basketballs, a collaboration between Zion Williamson and SLAM, represent the future. In Zion’s first cover appearance for SLAM, he declared, “I’m just trying to be myself. I’m not trying to be the next nobody. I’m trying to be the first Zion.”

The future has arrived.

The basketball NFTs can be viewed virtually in 3D in RareRooms (www.rarerooms.io). Each basketball unlocks a SLAM-inspired half court – wallpapered with SLAM covers over its 27-year history. The perfect place to show off your new SLAM x ZION NFTs (alongside other NFTs in your collection!).

Digital basketball NFTs

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