The IKONICK Universe is Expanding

by Hamish Barnes

Thanks to the IKONICK team for publishing this article with us! If you’d like to write a guest post for our blog, fill out this form.



In 2016, digital artist Jeff Cole (@cole) and Mark Mastrandrea (@markbrazil) launched IKONICK; a first of its kind, direct-to-consumer canvas art brand on a mission to motivate and inspire the world through visual storytelling.

Within 18 short months, the business reached $10M in sales and caught the attention of entrepreneurial icons Gary Vaynerchuck and Scooter Braun who joined as strategic advisors in 2018. IKONICK has since earned licensing rights to create co-branded canvas art collections with some of the worlds’ most recognizable brands; Monopoly, Popeye, Smiley, Peanuts, Sonic, Muhammad Ali, NBA & more.

Today, IKONICK is the fastest-growing art brand in the world with an engaged social community in the millions and a customer base of over 100k.  


Introducing, Ikonick NFT

Continuing on the brands’ mission to inspire and motivate the world, Cole and Mastrandrea now have their sights set on disrupting the booming NFT market with a heavy focus on marrying the physical and digital art worlds. Ikonick will strategically produce NFTs with both proven owned IP; inspired by best-selling canvas art designs and licensed IP; all intended to provide value to the end consumer.

Ikonick NFTs will allow existing and new fans of the brand an opportunity to collect unique pieces of art, becoming closer than ever to the Ikonick family. 

Following suit of the existing canvas art business model, all Ikonick NFT collaborations, partnerships, and one-of-a-kind designs will be curated by Cole. Fans can expect frequent drops of collectible grade, pop culture-driven pieces that will unlock all different types of valuable experiences. 


The First Ikonick NFT Collection: Eternal Editions  

The Ikonick Eternal NFT collection is designed to commemorate and digitally reimagine some of the brand’s most celebrated and classic canvas art designs to date. 

The first drop will be “Dreams Weigh More Than Excuses” inspired by a canvas art design that was our best seller of 2020, making it a fan favorite and the most inspiring piece during the pandemic.   

Two tiers of NFT’s will be made available:

ETERNAL AUCTION: A rare 1 of 1 edition, which comes with a physical Infinite Object. The Eternal Auction will be auctioned off and sold to the highest bidder exclusively on OpenSea.  

ETERNAL SET: A FREE NFT with purchase of a $500 IKONICK gift card (Available for 48 hours only and then will never be sold again), which will be processed on Ikonick.com/nft  


Collaboration Contests

With every Eternal Edition release, a collaboration contest will be held, giving fans of the brand a unique opportunity to work with IKONICK. 

For the inaugural release, the winner will receive an official custom art collaboration and NFT release with Ikonick. The winner’s art pieces will sit alongside some of the most iconic brands and entrepreneurs of our time. They will work directly with the IKONICK creative team to design a unique art piece that will serve as passive income, forever!   


Learn more about the Collaboration Contest at ikonick.com/nft

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