The IKONICK Universe is Expanding

Thanks to the IKONICK team for publishing this article with us! If you’d like to write a guest post for our blog, fill out this form.



In 2016, digital artist Jeff Cole (@cole) and Mark Mastrandrea (@markbrazil) launched IKONICK; a first of its kind, direct-to-consumer canvas art brand on a mission to motivate and inspire the world through visual storytelling.

Within 18 short months, the business reached $10M in sales and caught the attention of entrepreneurial icons Gary Vaynerchuck and Scooter Braun who joined as strategic advisors in 2018. IKONICK has since earned licensing rights to create co-branded canvas art collections with some of the worlds’ most recognizable brands; Monopoly, Popeye, Smiley, Peanuts, Sonic, Muhammad Ali, NBA & more.

Today, IKONICK is the fastest-growing art brand in the world with an engaged social community in the millions and a customer base of over 100k.  


Introducing, Ikonick NFT

Continuing on the brands’ mission to inspire and motivate the world, Cole and Mastrandrea now have their sights set on disrupting the booming NFT market with a heavy focus on marrying the physical and digital art worlds. Ikonick will strategically produce NFTs with both proven owned IP; inspired by best-selling canvas art designs and licensed IP; all intended to provide value to the end consumer.

Ikonick NFTs will allow existing and new fans of the brand an opportunity to collect unique pieces of art, becoming closer than ever to the Ikonick family. 

Following suit of the existing canvas art business model, all Ikonick NFT collaborations, partnerships, and one-of-a-kind designs will be curated by Cole. Fans can expect frequent drops of collectible grade, pop culture-driven pieces that will unlock all different types of valuable experiences. 


The First Ikonick NFT Collection: Eternal Editions  

The Ikonick Eternal NFT collection is designed to commemorate and digitally reimagine some of the brand’s most celebrated and classic canvas art designs to date. 

The first drop will be “Dreams Weigh More Than Excuses” inspired by a canvas art design that was our best seller of 2020, making it a fan favorite and the most inspiring piece during the pandemic.   

Two tiers of NFT’s will be made available:

ETERNAL AUCTION: A rare 1 of 1 edition, which comes with a physical Infinite Object. The Eternal Auction will be auctioned off and sold to the highest bidder exclusively on OpenSea.  

ETERNAL SET: A FREE NFT with purchase of a $500 IKONICK gift card (Available for 48 hours only and then will never be sold again), which will be processed on Ikonick.com/nft  


Collaboration Contests

With every Eternal Edition release, a collaboration contest will be held, giving fans of the brand a unique opportunity to work with IKONICK. 

For the inaugural release, the winner will receive an official custom art collaboration and NFT release with Ikonick. The winner’s art pieces will sit alongside some of the most iconic brands and entrepreneurs of our time. They will work directly with the IKONICK creative team to design a unique art piece that will serve as passive income, forever!   


Learn more about the Collaboration Contest at ikonick.com/nft

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Artist Spotlight, April 2021

Each month we’ll be reaching out to new and exciting artists selling their work on OpenSea and asking them to introduce themselves to our growing community. Here’s Panagiotis Archontis, Farah Manley, and REO!



Twitter | Instagram | OpenSea

Hi, my name Panagiotis Archontis. Nice to meet you! I’m a young designer from Greece. My studies are in Fine Arts and for the last 2 years, I’m working as a 3D Designer. 

My driving force is curiosity and I believe that, as creators, we are responsible to create clean bonds between mankind and technology. I especially enjoy uncertainty! I draw inspiration from patterns of nature and human behavior, although I usually experience inspiration as a product of study and hard work. In my free time, I’m learning new tools and techniques such as creating AR experiences,  designing pieces of furniture, and sewing. I work in multiple layers while I’m trying to find my style. As it seems digitization has already been established as the new norm. Web 3.0 is not far and I would love to play my role there.



Twitter | Instagram | OpenSea

Hi friends, I’m Farah. A 2d/3d Digital Artist, Architect and mom living in Toronto, Canada. I create surreal + whimsical composites that are inspired by my son, childhood stories, dreams and anything I find extraordinary. I constantly fantasize and take myself out of reality. My work usually conveys a sense of peace, at times thought provoking but mostly good vibes.

Currently on OpenSea, I have an on-going collection (collectibles) of a treehouse (I designed) that I constantly use in my composites. It reminds me of childhood; the idea of innocence, freedom, exploration and sheer joy. With the treehouse collection, I’m able to explore materiality + playful themes. I hope this series resonates with you and have your support.

I never thought my art would direct me to NFT’s, I’m so glad I took the plunge! This has opened up so many opportunities, connections w/ other artists and collaborations. Can’t wait to see where it takes me…



Twitter | Instagram | OpenSea

My name is REO and I am a musician and visual artist. I’ve been making art/music professionally for the last 15 years. Music has always been one of the main motivations in my process due to synesthesia. I’ve been drawing and dancing or being creative ever since my earliest memories as a kid. I really want to continue to move into world building for the big AR technology thats around the corner. Fully realised environments with sound, smell, touch and taste that are like therapy for the senses.



If you’d like to suggest an artist or put your collection forward for consideration, don’t be afraid to let us know on Twitter. It doesn’t matter if you haven’t made any sales yet – we’re keen to spread the word about creators minting their first NFTs too!

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Electric Artefacts x Sven Eberwein

Thanks to the Electric Artefacts & Sven Eberwein team for publishing this article with us! If you’d like to write a guest post for our blog, fill out this form.



Sven Eberwein, a self-taught computer-graphic artist and designer at Tesla, describes his work as follows; “of the internet, by the internet, for the internet”. Eberwein started tinkering with design software in his early teens and gradually developed his practice by studying whatever he could get his hands on online. Dropping out of school at age 16 and never receiving formal training in 3D design was all part of the process of him growing as a creator and eventually working at Daimler (the corporation behind Mercedes-Benz) and Tesla. He is truly a wunderkind of the internet, and credits the world wide web; “education has become far more accessible. I’m in the generation that experienced this for the first time, and I think it will become even better in the future.” 

Sven Eberwein, Abstract Noise #3.1

As an artist, Eberwein often works with loud colors, playing with recognizable elements of internet- and crypto-culture. For his latest pieces, however, Eberwein returns to the basics of digital creation. The series Abstract Noise was created with the 1980s computer-design software Pixel Stream Editor, a very rudimentary program that offers a lot of freedom precisely because of its simplicity. The shapes of Abstract Noise are a return to the origin story and ‘power to the people’-mentality of the simpler, early days of the internet. Eberwein explains: “during the past years, the internet became a quasi-oligopoly confined by nation-states. We start to see some resistance against that and a lot of it is manifesting itself through crypto & decentralization.”

The nine artworks of Abstract Noise collection on OpenSea will be auctioned starting Wednesday April 28th, with the remaining works available over the following days.

The collection is part of the solo exhibition Sven Eberwein: Abstract Noise at digital art studio Electric Artefacts. Different from his usual work, this series consists entirely of abstract movements: waves of noise in a sea of NFTs. You can learn more here: https://www.electricartefacts.art/show/abstract-noise 

Sven Eberwein, Abstract Noise #1.1, 2021

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Golden State Warriors announce legacy NFT collection

Thanks to the Medium Rare & Golden State Warriors team for publishing this article with us! If you’d like to write a guest post for our blog, fill out this form.



The First Professional Sports Team To Launch An NFT  

The Golden State Warriors have become the first professional sports team to launch an NFT – a collection for the record books! Consisting of two very special series minted on the blockchain – the Warriors Championship Ring NFTs and the Commemorative Ticket Stub NFTs, the limited edition NFTs will be paired with incredible physical items, including participation in a Warrior-for-a-Day experience and a custom championship ring presentation during a future game. The auction is currently live, with the main collection auction ending Saturday, May, 1 at 8 p.m. PDT and the 1-of-1 auctions ending on Sunday, May 2 at 8 p.m. PDT.

A portion of all proceeds from the auction will benefit the Warriors Community Foundation, which has granted over $22 million in impact for Bay Area educational equity since inception in 2012. 

Golden State Warriors Championship Ring NFTs 

The Warriors Championship Ring NFTs collection features the team’s six NBA Championship Rings, reproduced as limited-edition collector NFTs. The bidder who purchases the first edition of each Warriors NBA Championship Ring NFT will also receive a corresponding physical Warriors Championship Ring. 

·   1947 NBA Championship celebrating the first championship in league history (25 editions)

·   1956 NBA Championship (25 editions)

·   1975 NBA Championship (25 editions)

·   2015 NBA Championship (50 editions) 

·   2017 NBA Championship (50 editions)

·   2018 NBA Championship (50 editions)  

·   1-of-1 Warriors Six-Time NBA Champion Ring

The winning bidder on the 1-of-1 Six-Time NBA Championship NFT will receive a one-of-a-kind physical ring created by jeweler Jason of Beverly Hills and receive the ring on-court at a future Warriors home game. Any collectors who purchase all six Championship Ring NFTs and complete the set will unlock a Warriors Championship Banner NFT.

Golden State Warriors Commemorative Ticket NFTs    

The Warriors Commemorative Ticket Stub NFTs will bring to life some of the most iconic and memorable moments in franchise history, with each ticket stub hand-illustrated and digitally created by the famed artist Black Madre. Each Golden State Warriors Commemorative Ticket NFT is limited to just 10 editions. 

  • The First-Ever NBA Championship (Game 5) – Warriors vs. Stags; April 22, 1947
  • 1956 NBA Championship (NBA Finals Game 5) – Warriors vs. Pistons; April 7, 1956
  • 1975 NBA Championship (Game 4) – Warriors vs. Bullets; May 25, 1975
  • We Believe First Round Upset (NBA Playoffs First Round Game 6) – Warriors vs. Mavericks; May 3, 2007
  • 2015 NBA Championship (NBA Finals Game 6) – Warriors vs. Cavaliers; June 16, 2015
  • Single Season NBA Wins Record (73) – Warriors vs. Grizzlies, April 13; 2016
  • 2017 NBA Championship (NBA Finals Game 5) – Warriors vs. Cavaliers; June 12, 2017
  • 2018 NBA Championship (NBA Finals Game 4) – Warriors vs. Cavaliers; June 8, 2018
  • Last regular-season game at Oracle Arena – Warriors vs. Clippers; April 7, 2019
  • First Game at Chase Center – Warriors vs. Clippers; October 24, 2019
  • 1-of-1 Warriors Golden Ticket NFT – Commemorating franchise history over the last 75 years

The special edition Warriors Golden Ticket NFT combines 75 years of historic franchise moments into a 1-of-1 ticket stub NFT. The highest bidder will win the opportunity to participate in a Warrior-for-a-Day experience, which includes the chance to sign a mock one-day contract with the team, courtside tickets for two (2) to a Warriors home game, and more. Collectors who purchase all 10 Ticket Stub NFTs and complete the set will unlock a Warriors Historic Moment Showcase NFT.

Limited Edition Unlockable NFTs 

A perk avid collectors will love, The Golden State Warriors collection includes two unlockable special edition items – a Warriors Championship Banner NFT & a Warriors Historic Moments NFT Showcase. Fans that complete the Legacy Collection of all 6 rings or all 10 ticket stubs will unlock these special items. 


The Designers 

Jason of Beverly Hills – Jason of Beverly Hills is the luxury jewelry brand of choice for entertainment and sports stars alike. Since 2002, Jason of Beverly Hills is known globally for its one-of-a-kind diamond pieces that shatter the boundaries set forth by traditional jewelers. The brand has created custom pieces for clients like Rihanna, Jennifer Lopez, Dwyane Wade, Madonna, LeBron James, and even the late Michael Jackson. Launching their Championship Ring Division in 2009, Jason of Beverly Hills has collaborated with the Golden State Warriors, the Los Angeles Dodgers, the Los Angeles Lakers, Chelsea FC, the World Series Of Poker, and World Series Of Poker Europe.


Black Madre –
“In handcraft we trust.“ Andre Maciel is a visual artist from São Paulo. Widely known for his custom illustrations for Rob Gronkowski’s record-setting NFT Collection on OpenSea, Black Madre has accumulated various awards and notable publications. His studio is a place of artistic development that enhances creativity with a focus to create and produce quality artistic content. His ethos is handcrafted work has the power to inspire people, build relationships and make ideas more powerful. 

The Golden State Warriors 

The Golden State Warriors were founded in 1946 in Philadelphia where they played until 1962 when they relocated to California first taking on the name San Francisco Bay Area before changing to Golden State in 1971. The Warriors are one of the most successful franchises in professional basketball holding 6 Championships and numerous records including best regular-season record, most wins in a season (regular and postseason combined), and best postseason run.


Simco Drops: Petra Cortright

Thanks to the Simco Drops team for publishing this article with us! If you’d like to write a guest post for our blog, fill out this form.



Simco Drops presents Room, its inaugural NFT release with Petra Cortright. For this work, Cortright built a heavily layered digital landscape composed of a mixture of brushstrokes and found images, totaling 50 unique layers. She then utilized a custom script that cycles through the 50 layers, randomly selecting and de-selecting elements and rearranging them with dramatic results.

The first drop of 100 works is the result of the script processing the file and producing outcomes with 15 final visible layers. The 2nd drop of 100 works consists of 30 visible layers, and the final 100 with 45 visible layers. After the 3rd drop period ends the top 3 collectors who acquire the most Room artworks will each be awarded the prize of a unique Room work that utilizes the full 50 visible layers. Each Room artwork purchase also includes a link to the unique PNG image file via the IPFS gateway.

Simco Drops

Simco Drops is a curated platform for exhibiting and selling contemporary digital art. Our platform is simply an online gallery that will exhibit and sell art that is created within a digital format. Simco is the nickname of Stefan Simchowitz, the caretaker of this platform. Stefan Simchowitz is a collector, dealer, patron, and gallerist residing in Los Angeles. Stefan Simchowitz supports the production, financing, and distribution of emerging contemporary art around the world. He recently opened a gallery in Los Angeles under his namesake Simchowitz and supports a residency and exhibition program in Los Angeles which provides artists with resources to realize their goals.

Petra Cortright

Petra Cortright (b. 1986, Santa Barbara, CA) is a contemporary artist whose multifaceted artistic practice stems from creating and manipulating digital files. Cortright’s digitally-conceived artworks physically exist in many forms – printed onto archival surfaces, projected onto existing architecture, or mechanically carved from stone. A notable member of what became known at the ‘Post Internet’ art movement of the mid-to-late-2000s with her YouTube videos and online exhibitions, Cortright later began to laboriously craft digital paintings by creating layer upon layer of manipulated images in Photoshop – which she then rendered onto materials such as aluminum, linen, paper, and acrylic sheets. In addition to her 2D work, in 2018 Cortright premiered a new body of sculptural work in marble. As with her paintings, Cortright’s sculptures are intended to capture and represent a digital moment – in this case, a digital brush stroke – that is translated into a three-dimensional object via industrial fabrication techniques. Cortright’s role as an artist is an amalgam of painter, graphic designer, editor, and producer; culminating in a singular artistic reflection of contemporary visual culture that can exist on a smartphone screen, a Times Square billboard, and anything in between.

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Duchamp’s x Rolex x MTG

Thanks to the Duchamp’s team for publishing this article with us! If you’d like to write a guest post for our blog, fill out this form.



Duchamp’s is proud to present two one of a kind assets in a single auction, backed by legally-binding NFTs proving provenance and ownership.

Magic: The Gathering PSA 10 Unlimited Gem Mint Black Lotus

Released in 1993 by Wizards of the Coast, Black Lotus is Magic: The Gathering’s most iconic card. This Unlimited Black Lotus is 1 of 29 to receive the highest possible grade – 10 Gem Mint – from PSA, the largest and most trusted third-party grading company in the world. Printing of Unlimited cards was rushed by Wizards of the Coast, resulting in numerous imperfections, ink dots, and roller lines throughout the set, making this perfect print extremely rare and ultra valuable.  This card has been meticulously stored and professionally maintained by a single owner since it was graded in the early 2000s.  At the pinnacle of Magic: The Gathering and with a perfect 10 Gem Mint grade, this Black Lotus is in the top echelon of cultural assets.

View the asset.

Rolex 116500LN Cosmograph Daytona with White Face

Originally introduced in 2016 at the watch industry’s most prestigious showcase – Baselworld – Rolex took the industry by storm.  The refreshed Daytona 116500LN was by far the most talked-about watch release and is still the most highly sought-after Rolex on the market.  With a minimum 5 year waitlist, purchasing a 116500LN from Rolex is practically impossible and secondary market prices reflect its rarity and demand.  

This 2019 116500LN is in Excellent Condition and has sits in its wooden Rolex Green Wave Box with all associated papers since originally purchased. The Daytona has been a favorite on the wrists of cultural legends such as Eric Clapton, John Mayer, Jay-Z, and Paul Newman, whose 1968 Daytona fetched a record-setting $17.8 million at auction in 2017. Putting one for the first time, you become one with the watch whose notoriety and desirability has transcended through time to become a cultural icon.

View the asset.

About Duchamp’s

We know you’re not selling your cryptocurrency to buy milk, so we bring you the rare, the valuable, and the exclusive. We are a venture-backed team of collectors, investors, and experts who source, authenticate, auction, and deliver one-of-a-kind assets, all on the blockchain. When you win our auctions, you receive the physical asset and a 1/1 NFT that legally certifies your ownership on-chain. Have questions or are interested in consigning your collection for auction? Contact us at [email protected].

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Control Your Own Top Level Domain on the DNS & ENS

Thanks to the UNR team for publishing this article with us! If you’d like to write a guest post for our blog, let us know at [email protected]



UNR is the world’s largest owner of NFTs representing Top Level Domains. In partnership with the Ethereum Name Service, OpenSea, and Innovative Auctions, UNR is auctioning 23 ICANN-accredited TLDs, along with their newly minted NFTs, on April 28. Don’t miss this historic event to own and operate your very own TLD on the ENS and DNS!


A Groundbreaking Auction for Scarce Internet Assets

Before now, there have rarely been…

– Top Level Domains for sale to the public. 23 are now being auctioned.

– Top Level Domains purchased in cryptocurrency. 23 are now listed on OpenSea.

– Top Level Domains minted into ERC-721 NFTs. One will be assigned to each of the 23 new TLD owners.

– Top Level Domains controlled on both the ENS and DNS. You can make an offer now

Due to their scarcity, the sale of even one TLD on the open market is considered extraordinary. These fundamental building blocks of the internet, which also include their corresponding NFTs, rarely trade hands – and almost exclusively do so via closed or private transactions. 

This first-of-its-kind event will never be repeated. We hope this not only leads to democratizing the ownership of these scarce internet assets, but also that one or more future operators emerge with the vision to unlock the full potential of these TLDs on the Ethereum Name Service (ENS) and Domain Name System (DNS). 


Build Your Namespace on the DNS & ENS

Top Level Domain owners join an elite club at the center of the internet. Like IP spectrum, internet fiber, and radio frequencies, TLDs are scarce assets that are fundamental to the functionality of the Internet.

Each TLD already generates its own subscription revenue. The future owners can not only use domains within their namespaces as they see fit, but also adjust their pricing models and monetize thousands of premium names and registry-owned inventory.  

Owners are also free to implement new business models that leverage the Ethereum Name Service. This includes offering corresponding ENS domains to DNS customers, making the ENS the canonical source of truth, or innovating with the full power of each technology. 

“ENS complements and expands the capabilities of the Domain Name System,” said Brantly Millegan, Director of Operations at Ethereum Name Service. “We’re happy to work with UNR in leading the way to increasingly bring these two worlds together.”

Read more on how owners can manage TLDs on ENS here


No Reserves: 23 Top Level Domains & NFTs

The winner of each TLD will receive: 

– Ownership rights to the Top Level Domain asset

– Ownership rights to the NFT representing their TLD on ENS

– Control of the entire TLD namespaces on DNS and ENS

– All current subscription revenue streams, and the ability to further develop and monetize their assets


View the collection and make an offer for any of the below TLDs by April 23 

.audio, .blackfriday, .christmas, .click, .country, .diet, .flowers, .game, .guitars, .help, .hiphop, .hiv, .hosting, .juegos, .link, .llp, .lol, .mom, .photo, .pics, .property, .sexy, .tattoo

To learn more about the TLDs, visit https://auction.link 

Be a Part of History

OpenSea users can now make offers on UNR’s TLDs by following the steps below: 

  1. Make an offer on OpenSea for the bidding tokens of your desired TLDs by April 23.
  2. Contact the Auctioneer immediately ([email protected]) to be approved as a bidder: 
    1. Sign the NDA
    2. Gain access to auction data room to perform due diligence, see financials, review ongoing operational costs, etc
    3. Complete validation & sign bidder terms
  3. The Auctioneer will determine if your offer won after bidding in the traditional auctions opens on April 28-30. 
  4. If you win the auction, the Auctioneer will accept your offer and send the Purchase Agreement for signature. No other offers will be accepted. 
  5. Complete the ownership assignment with ICANN or use UNR’s Trustee service instead.

Serious parties are encouraged to schedule a meeting by contacting [email protected]

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SLAM x ZION WILLIAMSON

Thanks to the SLAM x ZION WILLIAMSON team for publishing this article with us! If you’d like to write a guest post for our blog, let us know at [email protected]



New Orleans Pelicans All-Star Zion Williamson and iconic basketball brand SLAM have joined forces for a first-of-its-kind NFT drop, including two SLAM covers featuring Williamson. The SLAM x ZION collection will include four limited-edition versions of both covers—Basic, Gold, Gold Autographed, and a 1-of-1 Platinum Autographed, in addition to new digital NFT basketballs, created exclusively for this drop.

“I’m really excited to partner with SLAM for the first-ever NFT cover and digital basketballs,” said Williamson. “Through this drop, we hope to deepen our connection with basketball fans, while creating a unique opportunity for them to get in on the action and own a piece of history.”

The first cover, SLAM 222, was shot at Duke University in April 2018 immediately before Williamson declared for the NBA Draft, while the second, SLAM 228, was shot in New Orleans in June 2020 before the season restarted in Orlando.

“SLAM has been covering Zion since he was in high school, so it’s an honor to partner with him on this project,” said Adam Figman, Chief Content Officer at SLAM. “Our audience has a strong emotional connection to our many covers and collect them in their physical form, especially the ones with Zion, so turning two of those covers into digital collectibles that fans can own made perfect sense.”

The SLAM x ZION collection drops on OpenSea, the largest NFT marketplace, beginning this Friday, April 2, with up to 500 editions of each Basic version of the cover NFTs and 50 Basic version digital basketballs available to purchase on a first-come, first-served for 0.2 ETH, while 20 limited-edition Gold and Gold Autographed cover NFTs and Gold Autographed digital basketballs will be auctioned with staggered end times throughout Sunday, April 4, culminating with the exclusive 1-of-1 Platinum Autographed collectible editions.

Zion Williamson: SLAM Future Issue

Zion’s SLAM 222 Future Issue cover will be available in Basic (500 total), Gold (20), Gold Autographed (20) and a 1-of-1 Platinum Autographed edition. The Basic version will be sold for 0.2 ETH, while the others will be sold auction-style, with the bidding ending this Sunday.

This cover, SLAM 222, was shot at Duke University in April 2018 immediately before Williamson declared for the NBA

Zion Williamson: SLAM 228

Zion’s SLAM 228 cover will be available in Basic (500 total), Gold (20), Gold Autographed (20) and a 1-of-1 Platinum Autographed edition. The Basic version will be sold for 0.2 ETH, while the others will be sold auction-style, with the bidding ending this Sunday.

This cover, SLAM 228, was shot in New Orleans in June 2020 before the NBA season restarted in Orlando. 

ZION x SLAM: The Future

The drop will also feature collectible digital basketballs inspired by Zion’s Future Issue cover and created exclusively for this drop. These will be available in Basic (500 total), Gold (20), Gold Autographed (20), and a 1-of-1 Platinum Autographed Edition. The Basic version will be sold for 0.2 ETH, while the others will be sold auction-style, with the bidding ending this Sunday.

These digital basketballs, a collaboration between Zion Williamson and SLAM, represent the future. In Zion’s first cover appearance for SLAM, he declared, “I’m just trying to be myself. I’m not trying to be the next nobody. I’m trying to be the first Zion.”

The future has arrived.

The basketball NFTs can be viewed virtually in 3D in RareRooms (www.rarerooms.io). Each basketball unlocks a SLAM-inspired half court – wallpapered with SLAM covers over its 27-year history. The perfect place to show off your new SLAM x ZION NFTs (alongside other NFTs in your collection!).

Digital basketball NFTs
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Julian Edelman: The amateur’s guide to NFTs (from an amateur)

Thanks to Julian Edelman and his team for publishing this article with us! If you’d like to write a guest post for our blog, let us know at [email protected]



I’m almost 40 and somehow, I’ve never written a blog post.

Never minted an NFT either.

So I guess we’re trying new things. Three big learnings from our first NFT.


The amateur’s guide to NFTs (from an amateur).

Creative first.

It should go without saying, but I’m going to say it: creativity above all.

When people engage with art, whether it’s non-fungible or oil on canvas, they want to feel something. It would have been easy to pump out a couple of designs and leverage celebrity to the work. But that’s not what the art or crypto community is after. They want something to love.

We were lucky to partner with Yellowfly, a Boston area design shop that just elevated the creative to another level.

The moment this becomes a purely commercial venture is the moment it fails.

Pay artists. Think critically. Make something you would want to own.

More on paying artists below.


Minting is all details.

Everyone told us to add time, that minting takes a second.

Cavalier as ever, we allocated a full workday. Oops.

Rendering, exporting, uploading, copy, layout. They all take time – per each minting.

That doesn’t include the marketing strategy, the content production, the landing page and the myriad of other efforts that comprise the awareness around your NFT.

Will you make an auction or sell outright? 

Never played around with Ethereum? Setting a wallet up is a process.

These aren’t the hardest questions, but there are many. Make time to think through them.


In the wild west, join a posse.

Ok, yes, NFTs are the wild west. There’s not a whole lot of expertise out there.

But there is some. Find it.

Partner with artists who understand the space. Find them on OpenSea and other platforms.

Get into the communities on Reddit, Discord, Twitter, Clubhouse (among others) and listen.

Engage strategic minds to help think beyond the NFT and how to create awareness.

“If you want to go fast go alone, if you want to go far, go together”. 

Oh, and last one; don’t be afraid to fail. Everyone is learning.

-Assaf Swissa

Creative Director & Founder @ Superdigital
NFT Amateur.


About The Collections

True to form, Julian Edelman’s first NFT collections combine sports and pop art, bringing Julian’s on-field career to life. 1-of-1 editions will include game worn items, signed art, game experiences and more. A portion of proceeds from both collections will directly benefit charitable causes. 1-of-1 editions will include game worn items, signed art, game experiences and more.

The Cryptomon NFT Trading Card Collection combines Julian Edelman’s football career evolution with one of his favorite pastimes – trading card collectibles! Collect ‘em all! 10% of proceeds from all collection sales will be donated to Stop AAPI Hate, an non-profit dedicated to combating the rise of bigotry and violence being faced by Asian Americans.  

The Incredelman NFT Comic Collection combines Julian Edelman’s amazing championship moments with nostalgic comic book action. 10% of proceeds from the 1/1 Yalla Edition will benefit Maccabi USA, a non-profit using sports as a force for Jewish pride, connection, and community.  

Both collections are now live, only on OpenSea. Sequential minted pieces end at 7PM 4/2, with 1/1 special editions ending 7PM 4/3.

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