In this episode of InnovaBuzz, Anastasia Lipske, a branding consultant and founder of Access Speakers joins host Jürgen Strauss. We discuss the power of podcasting, the importance of reviews, and how to make a genuine connection with podcast hosts.

Key Points:

1. Evergreen Impact: Podcast guesting offers potential exposure and discovery long after the episode is recorded, allowing guests to reach a larger audience with their valuable messages.

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2. Reviews Matter: Reviews on Apple Podcasts are crucial for potential listeners in gauging the quality of a show. Guests can support hosts by leaving ratings and reviews, enhancing visibility and credibility.

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3. Genuine Connection: Building a genuine connection with podcast hosts before being booked increases the chances of getting on the right shows. Personalization, research, and timely engagement with hosts are key to securing valuable guest opportunities.

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