Gil Goren’s work accomplishes an insightful investigation about emerging visual context, highlighting a variety of elusive parts of our unstable reality that build the big picture of our existences. Goren’s approach rejects any conventional classification and acts as a visual hunter, to cross the elusive boundary that defines the area of perception from the realm of experience. Creating art became my passion. During an intense advertising career, I realised my desire to create artwork that has the capacity to inspire people for generations. My goal is to transport people to a zone constructed from the details of the urban environment that people often overlook. My art brings happiness, new ideas based on new thinking and love to all of you.