A composition about the media man, inspired by the dictum "The media is the message" that sparked the development of media theory in the second half of the 20th century, spearheaded by Marshall MacLuhan and his writings on media and how technical developments influence the way we see the world, from the printing press to the television and radio. The end of the movie, Originally caused when I moved the files from one location to another in the disk, I decided to render it anyway in this version of the work, showing the the animation crashing at the end in the most unceremoniously way, kind of showing the trick of the media behind, like when one is filming live and everything goes berserk in one minute, disarming the seriousness of the statement show in big capital serif letters.