an award winning waterless urinal". Here is how they describe their business in their brochure. We hope this makes more sense to you than it does to us: "Coupled with an ambient digital media channel that forms part of a highly innovative, engaging and practical washroom solution. Urimat offers high-resolution LCD-screens with animated messages that hit home within your target group.

"A modern and audience-specific medium that allows you or your customers to address your target group in the most effective way. The Urimat media partners will be pleased to advise you". This photo was taken by the Urimat team at the Geneva Airport (GVA) in Meyrin, Switzerland.