The Initial Shirt Offering (October 2019) was the world's first NFT-connected apparel drop, featuring a hard-capped / limited edition release of 50 t-shirts, individually numbered and each backed by an individually numbered ERC-721 token. Each shirt was originally accompanied by a paper crypto wallet containing the NFT corresponding to the shirt, and wallet onboarding instructions.

Read the original launch blog post: https://www.satoshiscloset.com/blog/putting-apparel-on-blockchain