Steve Bornstein became the president of ESPN at a time when the network represented merely a single cable channel; Bornstein completely flipped the script, making it a suite of channels that included ESPN2 and ESPN News. Further, Bornstein expanded ESPN’s brand to radio and online and integrated it into culture by opening restaurants and starting a magazine.
The change in the business model changed what and how we were consuming.
The Sports Business Handbook's rerelease features 50 game-changing moments in the sports industry, including the Black Power salute at the 1968 Olympics and George Steinbrenner's acquisition of the New York Yankees. In partnership with STAKS, author Rick Horrow has created 50 NFTs redeemable for physical artwork of these events.
Buyers will also receive an autographed copy of Horrow's book and 2 VIP tickets to the Palm Beach Kennel Club's "Lunch with a Legend" event in West Palm Beach, FL. Previous speakers have included Joe Theisman, Nat Moore, Doug Flutie, & Jack Nichalous. 5 NFT buyers will also win an all-expenses-paid dinner following the event with Rick Horrow at Kitchen North Restaurant.
Use the Google Form in the "Unlockable Content" section of your NFT to fill out your information for redemption. Redemption is guaranteed only for NFTs listed by Officialstaks, and delivery is limited to US addresses.
1990: Steve Bornstein Named President of ESPN
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1990: Steve Bornstein Named President of ESPN
- PriceUSD PriceQuantityExpirationFrom
- PriceUSD PriceQuantityFloor DifferenceExpirationFrom
Steve Bornstein became the president of ESPN at a time when the network represented merely a single cable channel; Bornstein completely flipped the script, making it a suite of channels that included ESPN2 and ESPN News. Further, Bornstein expanded ESPN’s brand to radio and online and integrated it into culture by opening restaurants and starting a magazine.
The change in the business model changed what and how we were consuming.
The Sports Business Handbook's rerelease features 50 game-changing moments in the sports industry, including the Black Power salute at the 1968 Olympics and George Steinbrenner's acquisition of the New York Yankees. In partnership with STAKS, author Rick Horrow has created 50 NFTs redeemable for physical artwork of these events.
Buyers will also receive an autographed copy of Horrow's book and 2 VIP tickets to the Palm Beach Kennel Club's "Lunch with a Legend" event in West Palm Beach, FL. Previous speakers have included Joe Theisman, Nat Moore, Doug Flutie, & Jack Nichalous. 5 NFT buyers will also win an all-expenses-paid dinner following the event with Rick Horrow at Kitchen North Restaurant.
Use the Google Form in the "Unlockable Content" section of your NFT to fill out your information for redemption. Redemption is guaranteed only for NFTs listed by Officialstaks, and delivery is limited to US addresses.