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The "Just Do It" campaign, launched in 1988, was selected by Advertising Age as one of the top two taglines of the 20th century because of its universal and intensely personal appeal. One of the campaign's primary objectives was to shift Nike's image from an athletic company to a fashion company and to represent sneakers as a fashion statement to all consumers. That meant targeting all Americans regardless of age, gender, race, ethnicity, fitness level, or physical ability. The slogan, which was devised by Nike's long-time ad agency partners at Wieden+Kennedy, quickly caught on in popular culture around the world.
This modified the role of athletes in advertising campaigns from advertising to other athletes to advertising to everyone. It also had the effect of further positioning athletes as social role models and fashion leaders.
The Sports Business Handbook's rerelease features 50 game-changing moments in the sports industry, including the Black Power salute at the 1968 Olympics and George Steinbrenner's acquisition of the New York Yankees. In partnership with STAKS, author Rick Horrow has created 50 NFTs redeemable for physical artwork of these events.
Buyers will also receive an autographed copy of Horrow's book and 2 VIP tickets to the Palm Beach Kennel Club's "Lunch with a Legend" event in West Palm Beach, FL. Previous speakers have included Joe Theisman, Nat Moore, Doug Flutie, & Jack Nichalous. 5 NFT buyers will also win an all-expenses-paid dinner following the event with Rick Horrow at Kitchen North Restaurant.
Use the Google Form in the "Unlockable Content" section of your NFT to fill out your information for redemption. Redemption is guaranteed only for NFTs listed by Officialstaks, and delivery is limited to US addresses.
Contract Address0x495f...7b5e
Token ID
Token StandardERC-1155
ChainEthereum
MetadataCentralized
Last Updated1 year ago
Creator Earnings
1988: "Advertising Age" Campaign
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Officialstaks
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1988: "Advertising Age" Campaign
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Officialstaks
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visibility
102 views- PriceUSD PriceQuantityExpirationFrom
- PriceUSD PriceQuantityFloor DifferenceExpirationFrom
The "Just Do It" campaign, launched in 1988, was selected by Advertising Age as one of the top two taglines of the 20th century because of its universal and intensely personal appeal. One of the campaign's primary objectives was to shift Nike's image from an athletic company to a fashion company and to represent sneakers as a fashion statement to all consumers. That meant targeting all Americans regardless of age, gender, race, ethnicity, fitness level, or physical ability. The slogan, which was devised by Nike's long-time ad agency partners at Wieden+Kennedy, quickly caught on in popular culture around the world.
This modified the role of athletes in advertising campaigns from advertising to other athletes to advertising to everyone. It also had the effect of further positioning athletes as social role models and fashion leaders.
The Sports Business Handbook's rerelease features 50 game-changing moments in the sports industry, including the Black Power salute at the 1968 Olympics and George Steinbrenner's acquisition of the New York Yankees. In partnership with STAKS, author Rick Horrow has created 50 NFTs redeemable for physical artwork of these events.
Buyers will also receive an autographed copy of Horrow's book and 2 VIP tickets to the Palm Beach Kennel Club's "Lunch with a Legend" event in West Palm Beach, FL. Previous speakers have included Joe Theisman, Nat Moore, Doug Flutie, & Jack Nichalous. 5 NFT buyers will also win an all-expenses-paid dinner following the event with Rick Horrow at Kitchen North Restaurant.
Use the Google Form in the "Unlockable Content" section of your NFT to fill out your information for redemption. Redemption is guaranteed only for NFTs listed by Officialstaks, and delivery is limited to US addresses.
Contract Address0x495f...7b5e
Token ID
Token StandardERC-1155
ChainEthereum
MetadataCentralized
Last Updated1 year ago
Creator Earnings
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