Nike signed with Michael Jordan in 1984, the first commercial deal the athlete secured. Nike created the Jumpman logo for him in 1987 and by 1990, the Jordan brand commanded a 58 percent market share in the United States.
Jordan represents a revolution in the basketball shoe industry, a gold standard for signature lines. The annually released Air Jordan provided the variety necessary for a collecting subculture, and the hip-hop movement gave the sneakers street credibility as status symbols. The brand regularly generates more than $2.5 billion in annual sales for Nike and in some years has generated upwards of $3 billion.
The rerelease of The Sports Business Handbook includes fifty of the most significant sports-related moments that changed the industry. From the Black Power salute at the 1968 Mexico City Olympic Games to George Steinbrenner's purchase of the New York Yankees, these monumental events provide not only a sense of how far we've come, but where we may be heading as well. To celebrate these iconic moments in the industry, author Rick Horrow has teamed up with Staks to create 50 NFTs from among the list that capture these gamechangers.
Each NFT is redeemable for a physical artwork representing the game-changing event. Use the Google Form in the "Unlockable Content" section of your NFT to fill out your information and address for shipment. Please note that physical redemption can only be guaranteed for NFTs listed by Officialstaks that have not been previously purchased. Delivery is only available for addresses in the United States.
1984: Jordan Brand
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1984: Jordan Brand
- PriceUSD PriceExpirationFrom
- PriceUSD PriceFloor DifferenceExpirationFrom
Nike signed with Michael Jordan in 1984, the first commercial deal the athlete secured. Nike created the Jumpman logo for him in 1987 and by 1990, the Jordan brand commanded a 58 percent market share in the United States.
Jordan represents a revolution in the basketball shoe industry, a gold standard for signature lines. The annually released Air Jordan provided the variety necessary for a collecting subculture, and the hip-hop movement gave the sneakers street credibility as status symbols. The brand regularly generates more than $2.5 billion in annual sales for Nike and in some years has generated upwards of $3 billion.
The rerelease of The Sports Business Handbook includes fifty of the most significant sports-related moments that changed the industry. From the Black Power salute at the 1968 Mexico City Olympic Games to George Steinbrenner's purchase of the New York Yankees, these monumental events provide not only a sense of how far we've come, but where we may be heading as well. To celebrate these iconic moments in the industry, author Rick Horrow has teamed up with Staks to create 50 NFTs from among the list that capture these gamechangers.
Each NFT is redeemable for a physical artwork representing the game-changing event. Use the Google Form in the "Unlockable Content" section of your NFT to fill out your information and address for shipment. Please note that physical redemption can only be guaranteed for NFTs listed by Officialstaks that have not been previously purchased. Delivery is only available for addresses in the United States.