Are you going through a bad month or a bad year? Do you have an underperforming portfolio or are these just a few red months? Is your relationship doomed or is it a rough patch? Recency Bias is self-explanatory. We tend to place more emphasis on recent events over past ones. Memory is fickle. It’s proven, we never remember; we make new memories each time. Our state of mind affects our memories, and so does our recent experience.