We will use the proceeds from the sale of this NFT to save lives. We estimate that with each $1,235 raised by selling it, we can save one life (and improve several more).

At Noora Health, we train patients’ families to take care of them after they leave the hospital. We work primarily with new mothers and their families in South Asia, where we are running programs in 165 hospitals. The data we've collected since October 2018 suggests we can save 9 babies per 1000 live births, at a cost of $1,235 per life saved.

That number was calculated by taking our total budget for delivering this program in 2019, including all R&D and overhead costs, and dividing it by the estimated number of lives saved that year. Though not based on a randomized controlled trial (which would not be appropriate in our case), this estimate comes from a study that collected data from 133,733 families in 28 hospitals across diverse geographies before and after our program was implemented. There were comparable groups in both arms of the study, and it was adjusted for cluster effect of each site.

This research was conducted in collaboration with the Better Birth team at Ariadne Labs, a joint center for health systems innovation at Brigham and Women’s Hospital in Boston and Harvard T.H. Chan School of Public Health. Details of this study, and additional research on our work can be found in this folder:

http://bit.ly/NFT-research

100% of the proceeds from this NFT will be used to run our program. At the end of every year, until the funds are exhausted, we will publish a report on our site explaining in detail how we spent the money and how many lives you helped us save.

If you like, we will list you as a donor on our website and in our reports. If you prefer to stay anonymous, we are OK with that too.

"Noora's product and services work upstream and fundamentally upgrade the way healthcare is delivered, taking the most compassionate resource available at the point of care, and leveraging this to save and improve lives.”

-- Dr. Rebecca Weintraub Assistant Professor, Department of Global Health and Social Medicine at Harvard Medical School and Associate Physician, Brigham and Women's Hospital

FAQ

• What do you own if you buy this NFT?

You will own the knowledge that the money you spent to buy it saved lives, and proof that you were the one who paid for this project.

We don't anticipate that this NFT would ever be resold, since in that case it would lose its meaning, but rather that it would be passed down to one's heirs, or given as a gift to a loved one.

• Is it ethical to sell an NFT representing lives saved?

We asked ourselves if it was ethical to put a price on a digital token associated with saving and improving lives, and it seemed to us that if we could raise money to save more lives this way, it would be unethical not to. In practice, it seemed no different from other fundraising efforts. Needless to say, we could never put a price on life, nor is this an attempt to; but by being precise about the costs of our work, we hope to highlight the potential impact one can have by donating money to efforts of this type. We also hope this unlocks a new approach to fundraising for other organizations doing amazing work and potential donors who otherwise might not hear about them.

• What about the environmental costs?

We plan to make a significant carbon offset to mitigate the environmental impact of this NFT. Within one week of the closing of this auction we will update this page with details of the steps we took.

This NFT does not imply ownership of anything related to Noora Health including, but not limited to, our intellectual property, assets, or work. Nor obviously, does it represent ownership of life or the patients or families we serve.

We are very grateful to the Opensea team for waiving their fee.