Sometimes it happens, that I’m really bored of the things I see around me. Every website, branding, typeface, product and logo seems to look the same. Every advertising campaign has the same core strategy in center. Nothing fresh - nothing new. Not even in New York. Than I force myself to look closer to everything and suddenly I see little details I overlooked in my superficiality. After a while I start to get excited again and can hardly hold myself in developing new ideas with a fresh point of view.