As a designer you are involved in projects with up to 10 parties. Everyone has his own idea how the end result should look like. The boss of the company for example wants a logo in red, the supervisory committee wants it orange, the marketing department already ordered it in yellow. Your creative director told you to do it in blue, but the account representative suggests purple. The market investigation reveals that the target group is in love with brown. The external artist, you have to work with, insists on turquoise. You are confused because you like green. So you ask the cleaner who prefers pink. Drop the thought - your outcome will never please everyone. But at least it got two main tasks to fulfill. On the one hand, it shall be functional and perform – 'cause that’s the reason of it’s existence. On the other hand it shall please you in particular – 'cause you have to create it. If you stop falling in love with things you do, they will soon look like shit and you won’t continue creating good things on the long run because of your lack in passion.