Wet Paint is an artists movement founded by the artist PERSUE. He often noticed Wet Paint signs while waiting in NYC subway stations. These signs, with their bold red letters, were instantly recognizable yet often ignored as a benign part of the urban scenery. When he later realized that these signs were made specifically for the NYC subway system, it elevated them to an iconic piece of the setting where New York’s graffiti movement was born and thrived.

In his Wet Paint practice, Persue and his collaborators utilize the iconic sign as a canvas. Through their process, each sign is transformed into a collectible piece of street art and graffiti history.

Since it’s conception as a simple website release, Wet Paint has quickly grown into a traveling pop-up show featuring graffiti and street artists ranging from up-and-comers to some of the most established and revered. As a movement it has been embraced by artists and collectors alike, as a fresh approach to a well-loved genre.