@ines.alpha @moonchildstarcastle

Artwork title: ղ𝖊ͼϯ:𝛂Ʀ by ines alpha, in collaboration with Moonchild Starcastle

Artwork description: Nect:AR is one of the first 3D makeup collaborations and experimentations Ines Alpha has made in her career. Back in 2018 was also the first time she met her model/muse physically. Charlotte (Moonchild) was on a professional trip to Paris and randomly asked Ines to create a video together, which Ines immediately accepted. Inspired by Charlotte's ethereal style and fairy personality, Ines transformed her into a vapory cyber mermaid with her digital tools.

Charlotte also composed the piece's music, which brings us even deeper into the digital underwater world.

Nect:AR has already been exhibited worldwide: Art mur, montreal, 2021 Biennale du design graphique, Le signe, Chaumont, 2021 MFK, 'SUPER', Berne, 2021 Meta.Morf X, Trondheim Biennale center, Norway, 2020 Festival Maintenant, ‘Metamorphoses 3.0’, Rennes, 2019 Hervisions x ArtNight, London 2019 Post Vision, Body Optimized, LES Manhattan, 2019 Non-Stick Nostalgia, MAD, New York, 2019 DeCode x Hervisions, Art Basel, CADAF, Miami, 2019 Stimulation Overload 4, Superchief Gallery, Miami, 2018.

ines's alpha bio: Hailing from Paris, Ines Alpha is an internationally-recognized digital artist who started experimenting with 3D while digging the beauty, fashion, and luxury industries as an art director. Eager to expand her toolbox, she self-learned 3D software in her spare time and found herself collaborating on several side projects. These opportunities unlocked gates to otherworldly spaces inhabited by iridescent life-forms, as she was discovering the limitless possibilities offered by technologies and CGI productions. From there, she deepened her phygital exploration and merged makeup and tech through a forward-thinking radical approach, which became her unique signature style: 3D makeup.

Since 2016, Alpha has been pushing the boundaries of makeup, working on digitized bodies, and taking advantage of this new tech-fuelled freedom within the concepts of beauty. She explores self-empowerment in the internet age by creating her own ethereal, futuristic screen-based narratives and AR accessories a "robot might wear to the MET Gala in the year 3052", Lil Miquela once said. However, her artworks open meaningful and critical discussions beyond the sparkly social network party.

As never-log-off behavior has become the new normal, she offers promising alternatives to those struggling with confidence. Using 3D software and augmented reality, Ines merges both the real and the virtual to build a new future within beauty space while unfolding a progressive perspective that deconstructs and buries cosmetics preconceived ideas.

She is regularly invited to lectures in France and abroad, most recently at the Vogue Ukraine conference, NFF festival in Utrecht, and Pictoplasma in Berlin. Alpha's works have been shown in “Aquaria” at the Maat museum in Lisbon, Art Mûr in Montréal, and Coreana museum in Seoul, and have been featured in media such as VOGUE, i-D, Wired, and Dazed beauty, among many others.