The World's most colorful color, LOVETONE® by Stuart Semple represents the full capacity of the entire color spectrum -- it's composed of 16 million + pixels representing all existing colors (no two pixels are alike). The result is a wholly unique new color: LOVETONE®. It's impossible to see its entire scope with the naked eye, and fully visible only as digital art. Zoom in and see for yourself.

“Having produced digital work for decades, I’ve wondered what it would be like to see all the available colors in the RGB color space at the same time, yet it would take many lifetimes to mix 16 million colors in my studio, so without digital art it would be totally impossible to do,” said Semple. “I love the fact that it’s ended up being a color that you can’t see and, as an NFT, just one person will own it, yet in keeping with my work, everyone in the world will be able to see it for free and share it online. It’s kind of like democratizing all the colors in one hit.”

A pioneer in the digital art world, Semple is known for being the first artist to sell art on iTunes, and auctioned more than 3000 unique works via eBay by the time he was 21. He’s also known worldwide for his exploration and democratization of color including his creation of the Pinkest Pink and Blackest Black paints.

LOVETONE® is the only color of its kind in existence and is a 1 of 1 edition. Owner/auction winner will unlock the original high resolution version of image allowing ability to zoom in and see all 16 million+ pixels. Additional surprise content and files from Stuart Semple will also be provided as unlockable content

Stuart has teamed up with Ecologi to make sure that every single bid on his work has a positive environmental impact. He’s keen to show that there is a conscious way for artists to create and share their work on NFT platforms. By bidding for Stuart’s work you are helping to plant trees and fund the world’s best climate crisis solutions. You can see the impact of your contribution here. https://ecologi.com/stuartsemplestudios

Thanks to your support of LOVETONE® we’ve already saved 20 tons of CO2 and planted a forest of 1000 trees.

Auction opens Wednesday 4/21 at 12p PST / 3p EST / 8p UTC and ends Sunday at the same time. Any bids made in the last 10 minutes of the auction will extend auction by 10 additional minutes. 60 Second Docs on LOVETONE® premieres 4/21 at the same time. For more information visit BZR.io

ADDITIONAL DETAILS & OWNER RIGHTS LOVETONE® - 16777216 Stuart Semple Colour 9482x9482 px, PNG (50.3 MB) Color space: RGB

• 1of1 original edition, unique colour created by Stuart Semple.
• You're purchasing the full non-commercial rights to this creation.
• Upon purchase, this creation will be transferred to your digital wallet.
• You may download the full-sized creation to display or even print for personal use.
• Bonus unlockable downloadable content from Stuart Semple also provided to winner
• All sales are final.