Making of: https://youtu.be/sFHis93vAbU

There once was a time, not too far long ago, where the sight of seeing bottles of Pappy Van Winkle on the retail shelf was not an impossible occurrence.

I remember a couple of my weekend trips to the liquor store; I would see a bottle of 23-year-old Pappy in the glass cabinet, the honest retail price of $250—left untouched for weeks.

And I remember being able to score a bottle of Old Rip Van Winkle for $45 with no problem. They would stock every other week.

But now, as you know, it’s a different time.

The hysteria, allure, and mysticism have not worn off but only intensified.

This is a GIF of those good old times—captured in an infinite loop. The fine times before the boom. This is a GIF extracted from a video I filmed on April 14, 2012, at 11:57 PM EST.

This work captures a bottle of Pappy Wan Winkle Family Reserve 15, acquired on a casual trip to a liquor store, purchased for about $90 with a snifter glass rolling back-and-forth, forever.